Zuri Zanzibar, Unguja

Zuri Zanzibar, Unguja

Pelican Point Lodge, Namibia

Pelican Point Lodge, Namibia

X10 Khaolak

X10 Khaolak

Heritance Aarah, Maldives

Heritance Aarah, Maldives

White Pearl Resorts, Mozambique

White Pearl Resorts, Mozambique

Adaaran Maldives

Adaaran Maldives

Best Western Premier Bangtao, Phuket

Best Western Premier Bangtao, Phuket



Exclusive Serenity is a boutique representation company based in Cape Town, specialising in Sales & Marketing and Public Relations for luxury hotels and resorts with a strong focus on unique properties and beach destinations. 

Founded in 2004, Exclusive Serenity has established itself as a dedicated representation company, positioning hotels & resorts on the South African market. Our dynamic team acts as an extended arm for the hotels’ own sales and marketing department, extending the reach and effectiveness of the in-house department.  

Exclusive Serenity identifies the trends of the highly competitive travel industry and reacts respectively with in-depth knowledge, expertise and stamina. We facilitate effective Sales, Marketing and Public Relations strategies through a client-specific concept together with targeted actions to increase business and brand awareness for our clients.

We are very selective about the brands we take on and choose the properties we represent according to the high standards we provide as well as beneficial synergies for our clients. Exclusive Serenity is a full service agency offering a comprehensive range of services according to our clients' needs and requirements.  

At Exclusive Serenity, we take on a brand and live it to ensure consistency throughout the sales process. For our clients, we go the extra mile - with commitment and integrity. 


Founded by Melanie Floor who immigrated to South Africa from Germany, Exclusive Serenity has a European background drawing on its founders’ experience in promoting luxury properties. 

Melanie Floor established Exclusive Serenity in 2004 and created its name whilst travelling on a plane. After her International Tourism Management studies and the achievement of the European Hotel Diploma, Melanie’s career started on property in various hotels in France, Luxembourg and Seychelles. Having found her calling in Sales & Marketing, Melanie worked at a renown representation company in Germany, promoting various luxury hotels in Chile, Dubai, Greece, India, Seychelles and the USA prior to opening up her own business. Exclusive Serenity reflects her high dedication and passion for Sales & Marketing and Public Relations as well as professionalism.



Sales & Marketing


From positioning to promoting a property on the market, developing and maintaining relationships with channel partners, product presentations and increasing room night sales.

Online Marketing


We focus on the basics to support your online presence - from email marketing, social media, branding and creating your identity online.

Easy, simple and efficient. 

Public Relations


Reputation management and brand awareness through strategic exposure online and offline. 





Centara Hotels and Resorts appointed Exclusive Serenity to expand and develop our brand awareness whilst initiate a strategic plan to grow our existing business from this market, which was growing in importance for us. Melanie and her team did exactly that and more – they become Centara Hotels and Resorts living and breathing our culture, passion and drive for excellence. I would not hesitate to recommend Exclusive Serenity to anybody looking for a presence in the South African market – they deliver!

Chris Bailey

We have been working with Exclusive Serenity since May 2015 and Melanie Floor has done a tremendous job. Exclusive Serenity was able to position our newly opened resort (July 2014) with only 11 villas with major tour operators in South Africa, in a very competitive Zanzibari market. We are extremely proud to have been part of Exclusive Serenity's portfolio and can testify to Melanie's professionalism, dedication and enthusiasm to promote luxury independent hotels. 

Melanie has managed to promote Zanzibar White Sand Luxury Villas & Spa in the South African market, generating an increase in our market share, positive positioning and brand recognition with full autonomy and with a warm heart. The feedback from the teams undergoing product training have always been very positive. I personally recommend Exclusive Serenity's services to any luxury hotel wishing to develop in the South African market and hope to collaborate again in the future.

Natalia Niznik

Fregate Island Private is one of the most exclusive luxury private islands in the world, thus it is extremely important we align ourselves with the best representation partners in regions we market in. 

We are extremely pleased with the great work  done by Melanie Floor and Exclusive Serenity. They do their very best to find us the right relationships and offer outstanding product knowledge on our behalf. Please contact me at any time for further information concerning Exclusive Serenity!

Wayne Kafcsak

Unique Travel Representation appointed Exclusive Serenity to expand and develop our clients Ocean Resort Group in the SA market. Melanie did a fantastic job in not only pushing the resorts to the travel trade but also to position the resorts across various segments in SA which led to some incredible business from South Africa to a resort which was never in the mindset of the South African markets. Melanie has done a tremendous job in difficult times and we are pleased we choose Melanie for this contract, I would certainly not hesitate to recommend Exclusive Serenity to anyone looking for representation in the South African Market.

Andrew Morgan

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E: melanie@exclusiveserenity.co.za

Tel: +27 21 556 99 84 

Cape Town, South Africa 

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